SEO stands for Search Engine Optimization, which is the process of optimizing or improving your website to increase its chances of being visible for suitable searches on Google or any other search engine. The more visibility your pages have, the more likely you’ll get targeted traffic to your website from a search engine’s organic rankings. Let’s discuss more about this, types & benefits of SEO.
When you search for anything in Google or Bing these search engines use bots to crawl pages on the web, going from site to site to bring the “best” result. Next, algorithms work in real-time and analyze pages in the index to arrange the order of pages for a given query.
You may be wondering what do I mean by the “best result“.
The fact is google doesn’t reveal how exactly its algorithm work. In their statements, they just say – it depends on various factors content quality, website speed & if it can be crawled properly or not and many more… There are different types of SEO on which one should work properly.
As it can be seen in the above graphic, SEO is the organic result, which a search engine displays as an Index. That’s how SEO benefits us, by giving us the traffic.
See those ads above the organic results? That’s called SEM.
What is SEM?
SEM or Search Engine Marketing means paying for ads for targeted keywords so that our result can be shown on the very top (yes, above the organic rankings too!).
Types of SEO/Search Engine Optimization
You might have heard that content is the king of the website. Well, it can’t be more true. On-page search engine optimization covers all of the things that your readers see when they visit your website. For the most part, that means content only.
On-Page SEO includes strategies to optimize each and every page on your website. There’s a handbook of on-page SEO checklist that includes all the factors that a search engine considers to understand the type of your content and to see if it is valuable enough to show on its index.
Industry experts say – Your content has to 10x times better than the other contents
This includes –
Keyword Research – Researching the right set of keywords is very crucial to target on a page.
Content Creation – The art of creating & publishing high-quality content
Content or Keyword Optimization – It has everything in its name. Usage of the right keyword at the right place is the key secret ;).
Off-Page search engine optimization is the tough one! Why did I say this? Because this is a huge part of the SEO process and complicated too. In off-page SEO, getting backlinks from unique & powerful sites is the key to success. That will help you get more visitors and shows Google that other websites pass their authority & value to your website or content.
You can gain these trust signals through different types of off-page activities for link-building and guest posting tactics. The importance of off-page SEO is much more.
Importance of Search Engine Optimization | SEO Benefits
Your website gets traffic from SEM, social media platforms or other platforms, but the major online traffic is generated by the search engines.
There are many benefits of SEO, but the most important one is that, if it is done properly, it can bring a lot of traffic for a long time. If you have a website, traffic is always a goal. The importance of SEO has no better explanation.
Optimizing your website will help deliver more reliable data to search engines so that your content can be accurately indexed and displayed within search results.
White Hat SEO vs Black Hat SEO
White Hat SEO is those techniques or strategies that are followed or promoted by the search engines i.e., offer more value in your content.
Whereas Black Hat SEO includes the spammy methods or tactics to goat search engines. This type of SEO will sometimes work too, but the danger to your website will always be extreme. Google can penalize your website for such acts.
Your SEO strategy is incomplete without the proper tools. There are many different tools for SEO. Some popular and best search engine optimization tools are – Small SEO Tools, Ahrefs, SEMRush, Google Keyword Planner, Moz etc.
SEO stands for search engine optimization & is a website optimization process in order to increase search presence on Google. There are various strategies to implement SEO and improve our rankings on SERP.